Beauty · Lakmé Brand Guide

Lakmé was founded by JRD Tata in 1952 — India's first major homegrown cosmetics brand. 73 years later it is still ranked India's No. 1 beauty brand. The Eyeconic Kajal lasts 22 hours. The 9to5 Foundation covers without feeling heavy. And most products are under ₹500.

July 2026  ·  8 min read

Lakmé is India's oldest and most ubiquitous beauty brand — founded over 73 years ago by JRD Tata and now owned by Hindustan Unilever, Lakmé ranks as India's No. 1 beauty brand. Its product range covers kajal, lipsticks, foundations, BB creams, makeup removers, sunscreens, moisturizers, eyeliners, mascaras, primers, compacts, and face washes. Lakmé has continuously innovated with ranges like the 9to5 Hya Matte, Xtraordin-airy Mousse, and Unreal Blur — the brand operates across three main collections: 9 to 5 (everyday working woman), Absolut (premium), and Classics (affordable core). The brand also runs Lakmé Beauty Salons and Studios across India. This guide covers the best products across every category — from the iconic kajal to the most-trusted foundations and lipsticks — with current prices and clear skin-type recommendations.

Quick Answer

Best Lakmé products (2026): Eyeconic Kajal (₹93–150 — 22-hour wear, smudge-proof, 6 colours), 9to5 Primer + Matte Perfect Cover Foundation (₹286 — bestselling Indian foundation, full coverage, office-proof), Absolute Matte Melt Liquid Lip Color (₹379 — matte lipstick, 12 shades, transfer-proof), 9to5 CC Cream (₹300–350 — moisturiser + sunscreen + foundation in one), Blush & Glow Face Wash (₹100–150 — most affordable Lakmé face wash), Sun Expert SPF 50 (₹220–350 — best value Lakmé sunscreen). All available at Nykaa, Flipkart, Amazon, lakmeindia.com. Free delivery on lakmeindia.com above ₹499.

1952
Founded by JRD Tata — India's oldest major homegrown cosmetics brand, now HUL
No. 1
India's most trusted beauty brand — consistent ranking across consumer surveys
22 hrs
Eyeconic Kajal wear time — smudge-proof, waterproof, India's most popular kajal
₹93
Cheapest Lakmé product — Eyeconic Kajal, one of the best beauty products under ₹100 in India

Best Lakmé Eye Products

01 — Eyes Lakmé Eyeconic Kajal — India's Most Popular Kajal ₹93–150 — 22-Hour Wear, Smudge-Proof, Waterproof, 6 Colours

The Lakmé Eyeconic Kajal glides smoothly on the waterline and lash line, giving a bold and beautiful look. It is smudge-proof, waterproof, and lasts for up to 22 hours. Available in 6 vibrant colours as well as black and brown. The Eyeconic Kajal's longevity — 22 hours without transfer, smudging, or significant fading — is exceptional for an Indian-market kajal at this price. Indian climate conditions (humidity, heat, oil production) are particularly hostile to eye products; most kajals last 4–6 hours before migrating under the eye. The Eyeconic's formula uses a waxy, pigment-dense formulation that sets quickly and resists moisture. At ₹93 (discounted from ~₹120 MRP on Flipkart and Amazon), it is one of the best beauty products under ₹100 available in India. The Eyeconic Pencil Kajal features an easy twist-up format with intense matte texture — designed for both bold strokes and precise thin lines. The black shade is the bestseller; the coloured variants (blue, green, turquoise) are popular for festivals and party looks. Pair with Lakmé Absolute Shine Liquid Eyeliner (₹364) for a complete eye look.

Price: ₹93–150 (varies by shade and retailer) — best price on Flipkart
Wear time: 22 hours — smudge-proof, waterproof
Available: Black, brown, turquoise, blue, green, purple
Best for: All-day office wear, humid/hot Indian climate, waterline + lash line

Best Lakmé Foundation and Face Products

02 — Face Lakmé 9to5 Primer + Matte Perfect Cover Foundation — Bestselling Indian Foundation ₹286 — Full Coverage, Matte Finish, Primer Built In, Office-Proof

The Lakmé 9to5 Primer + Matte Perfect Cover Foundation is a two-in-one product with primer and foundation combined — offering buildable coverage with a matte finish suited to Indian office environments and everyday wear. At ₹286 (from ₹469 MRP, currently discounted 39%), this is the most recommended everyday Indian foundation at its price point. The primer-in-foundation formulation reduces steps in the morning routine while the matte finish handles India's humidity-driven oiliness better than luminous or dewy foundations. Coverage is buildable from light to full — one layer for coverage, two layers for hiding blemishes and hyperpigmentation. Available in 10+ shades from W1 (lightest) to W9 (deepest) — the Indian shade range is comprehensive enough to serve most Indian skin tones. The 9to5 name reflects the target user: working women who need a foundation that holds from morning meeting to evening commute without touch-ups. Other 9to5 products include the Weightless Mousse Foundation and 9to5 Primer + Matte Lip Colour — the collection covers a complete office makeup look.

Price: ₹286 (from ₹469 MRP) — Nykaa, Amazon, Flipkart
Coverage: Buildable light to full — primer integrated
Finish: Matte — best for oily and combination skin in Indian humidity
Best for: Office/daily wear, oily skin, humid climates, budget foundation
03 — Face Lakmé 9to5 CC Cream — Best 3-in-1 Everyday Product ₹300–350 — Moisturiser + SPF + Tinted Coverage in One

The Lakmé 9to5 CC Cream combines the benefits of a moisturiser, sunscreen, and foundation in one step — ideal for minimal makeup days and travel when the full routine is impractical. The CC Cream's SPF provides basic UV protection (SPF varies by variant — check label), the tinted coverage evens out skin tone without the opacity of a full foundation, and the moisturising base hydrates simultaneously. It is the recommended entry product for beginner makeup users — one product replaces three and the application technique is forgiving (blend with fingers rather than a brush). For serious UV protection, the CC Cream's SPF is typically SPF 15–25 — supplement with a dedicated SPF 50+ for daily sun exposure (see our Pilgrim Korean SPF 50+ guide). Available in 4 shades. Best for: minimal makeup days, travel, mornings when time is limited, beginners.

Price: ₹300–350
3-in-1: Moisturiser + SPF + tinted coverage
Best for: Minimal makeup, travel, beginners, low-maintenance daily routine
Note: SPF in CC Cream is SPF 15–25 — add SPF 50+ for outdoor/beach days

Best Lakmé Lip Products

04 — Lips Lakmé Absolute Matte Melt Liquid Lip Color — Best Lakmé Lipstick ₹379 (from ₹690 MRP) — Transfer-Proof Matte, 12 Shades, Lightweight

The Lakmé Absolute Matte Melt Liquid Lip Color delivers a matte finish and intense colour payoff in one swipe. It is lightweight, transfer-proof, and long-lasting — available in 12 stunning shades. The liquid formula dries to a matte finish within 60 seconds of application and does not transfer to cups, masks, or clothing after setting — a critical property for Indian professional and social contexts. The Absolute range is Lakmé's premium tier — the Matte Melt is the best product in it for everyday matte lip wear. At ₹379 (heavily discounted from ₹690 MRP), it competes with Sugar Cosmetics and Colorbar liquid lips at the same price. The 12 shades span nudes, corals, reds, and plums — the brick-red and nude-pink shades are consistent bestsellers for Indian skin tones. For the more budget-conscious, the Lakmé 9to5 Powerplay Priming Matte Lipstick (₹350 approx) offers 16-hour wear in the 9to5 range.

Price: ₹379 (from ₹690 MRP, 45% off) — Nykaa, Amazon
Finish: Matte, transfer-proof after 60-second setting
Shades: 12 — brick red, coral, nude, plum, and classic red variants
Best for: Office, events, Indian wedding season, long-wear matte requirement

Best Lakmé Skincare Products

05 — Skin Lakmé Sun Expert SPF 50 — Best Value Lakmé Sunscreen ₹220–350 — SPF 50 PA+++, Non-Greasy, Everyday Urban SPF

Lakmé Sun Expert is the brand's most trusted sunscreen — SPF 50 PA+++ providing broad-spectrum UVA + UVB protection appropriate for Indian sun intensity. At ₹220–350 depending on size and formulation (Ultra Matte, Aqua Gel, Fairness variants), it is one of the most affordable SPF 50 sunscreens from a dermatologist-recommended brand in India. The Ultra Matte variant is recommended for oily skin — it controls shine while providing UV protection. The Aqua Gel variant suits normal to combination skin with a lighter texture. For comparison, see our Pilgrim Korean Cooling SPF 50+ (₹495) for a more sensory-forward alternative, and our Minimalist SPF 50 PA++++ guide (₹379) for the highest PA rating available at this price. Lakmé Sun Expert's advantage is wide offline availability — available at every Big Bazaar, Reliance, D-Mart, and pharmacy across India, unlike D2C brands.

Price: ₹220–350 (size and variant dependent)
SPF: 50 PA+++ — broad spectrum UVA + UVB
Variants: Ultra Matte (oily skin), Aqua Gel (normal/combination), Fairness (brightening)
Best for: Everyday urban use, buyers who prefer offline retail, budget SPF
06 — Skin Lakmé Blush & Glow Face Wash — Most Affordable Lakmé Cleanser ₹100–150 (100g) — Fruit-Infused, Gentle, Everyday Budget Face Wash

The Lakmé Blush & Glow face wash range (Lemon Fresh, Strawberry, Kiwi) is the brand's most affordable cleanser line — ₹100–150 for 100g, available in virtually every supermarket, pharmacy, and beauty store in India. The fruit-extract formulas are mild, appropriate for normal to oily skin, and provide basic cleansing with a pleasant fragrance. At this price and availability, they are the most accessible Lakmé skincare product — the correct entry point for first-time Lakmé buyers before exploring the higher-priced Lakmé Absolute skincare range. For active ingredient cleansing (Vitamin C, Niacinamide, AHA/BHA), see our Mamaearth face wash guide or WOW Skin Science guide — the Lakmé face wash is for buyers who prioritise affordability, availability, and brand trust over active ingredient depth.

Price: ₹100–150 (100g)
Variants: Lemon Fresh, Strawberry Gel, Kiwi
Best for: Normal to oily skin, budget cleansing, brand-trust buyers, teens
Available: Every supermarket, Big Bazaar, D-Mart, pharmacy — widest offline retail reach

Lakmé Products — Price Reference (2026)

ProductRangePriceBest For
Eyeconic KajalClassics₹93–15022-hr wear, India's best kajal
9to5 Primer + Matte Foundation9 to 5₹286Daily office foundation, full coverage
9to5 CC Cream9 to 5₹300–3503-in-1 minimal makeup, travel
Absolute Matte Melt Liquid LipAbsolut₹379Transfer-proof matte lipstick
9to5 Powerplay Matte Lipstick9 to 5~₹35016-hr wear, office lip colour
Sun Expert SPF 50Skincare₹220–350Budget SPF, offline availability
Absolute Shine Liquid EyelinerAbsolut₹364Precise line, long wear
Insta Eye LinerClassics₹93Budget eyeliner, everyday
Blush & Glow Face WashSkincare₹100–150Affordable everyday cleanser
Invisible Finish FoundationClassics₹173Sheer coverage, natural finish

Lakmé is available at lakmeindia.com (free delivery above ₹499), Nykaa, Flipkart, Amazon India, Tira, BigBasket, and offline at every major supermarket, Reliance Smart, D-Mart, and pharmacy chain in India. The offline availability advantage is Lakmé's most distinctive strength over D2C competitors.

Lakmé Buying Tips 2026

  • The Eyeconic Kajal at ₹93 is one of India's best beauty products under ₹100 — no competitor matches its 22-hour formula at this price: Maybelline Colossal Kajal (₹150), Nykaa Kohl Kajal (₹149), and Colorbar Just Smoky Kajal (₹375) all cost more. For smudge-proof, waterproof, 22-hour black kajal, the Eyeconic is the default recommendation for any budget
  • The 9to5 Foundation shades — match carefully: Lakmé's shade range (W1–W9) goes from very fair to deep brown. The W3 and W4 shades are the bestsellers for average Indian skin tones. Test on your jawline (not wrist) in natural light before purchasing. Nykaa allows free returns within 30 days if the shade doesn't match
  • Lakmé products are most discounted on Nykaa sale events: Nykaa Pink Friday (November) and Nykaa Birthday Sale (April) typically discount Lakmé products 20–40% below MRP. The Absolute Matte Melt Liquid Lip's ₹379 current price (from ₹690 MRP) reflects this pattern of deep discounting that makes Lakmé's premium range significantly more affordable than its MRP suggests
  • Lakmé for travel — the CC Cream is the essential single product: On travel days when luggage is limited, the Lakmé CC Cream replaces moisturiser, SPF, and foundation in one tube. For beach or mountain travel, supplement with a dedicated SPF 50+ — see our Pilgrim travel SPF guide
  • For active ingredient skincare (Niacinamide, Vitamin C, AHA/BHA), Lakmé's range is limited — see our Minimalist guide and Mamaearth guide for complementary actives to pair with Lakmé's makeup

Eyeconic Kajal for Eyes. 9to5 Foundation for Face. Absolute Matte Melt for Lips. CC Cream for Travel. Sun Expert for SPF. Blush & Glow for Budget Cleansing.

Lakmé remains India's No. 1 beauty brand 73 years after its founding — constantly innovating with new ranges while maintaining affordable Classics products that have been trusted by Indian women across generations. The brand's key strengths: nationwide offline availability (every supermarket and pharmacy), a price range that spans ₹93 (Eyeconic Kajal) to premium Absolut products, and formulations specifically developed for Indian skin tones and climate. The Eyeconic Kajal at ₹93 and the 9to5 Matte Foundation at ₹286 are two of the best-value makeup products in India at any price. For active skincare to pair under Lakmé makeup, see our Minimalist and Pilgrim guides — Lakmé's skincare range is solid but the D2C brands have pushed active ingredients further at comparable prices.

Lakme Products Best Lakme Products Lakme Kajal Lakme Foundation Lakme Lipstick Lakme Face Wash Lakme Eyeconic Kajal Lakme Sunscreen Lakme 9to5 Products
Which Lakme products are best?+

The best Lakmé products in 2026 are: Eyeconic Kajal (₹93–150 — smudge-proof, waterproof, 22-hour wear, India's most trusted kajal), 9to5 Primer + Matte Perfect Cover Foundation (₹286 — bestselling Indian foundation, full coverage, matte finish for humidity), Absolute Matte Melt Liquid Lip Color (₹379 — transfer-proof matte lipstick, 12 shades), 9to5 CC Cream (₹300–350 — moisturiser + SPF + tinted coverage in one), Sun Expert SPF 50 (₹220–350 — best value Lakmé sunscreen), and Blush & Glow Face Wash (₹100–150 — most affordable cleanser, widest offline availability). All available at Nykaa, Amazon, Flipkart, and offline at D-Mart, Big Bazaar, and pharmacies.

Is Lakme a good brand?+

Yes — Lakmé is consistently ranked India's No. 1 beauty brand and has been for most of its 73-year history. Founded in 1952 by JRD Tata and now owned by Hindustan Unilever, Lakmé's core strengths are: formulations specifically developed for Indian skin tones and climate (not adapted from Western formulas), nationwide offline availability (every supermarket, pharmacy, and beauty store), price range from ₹93 to ₹700+ covering all budgets, and continuous product innovation (9to5, Absolut, and new launches like Xtraordin-airy Mousse). Its best products — Eyeconic Kajal, 9to5 Foundation, Absolute Matte Liquid Lip — are genuinely excellent at their price points, not just brand-recognition purchases. Limitations: Lakmé's skincare range (face washes, moisturisers) is less active-ingredient-forward than D2C brands like Minimalist or Pilgrim. For makeup, Lakmé is a top recommendation; for active skincare, pair it with Minimalist or Mamaearth serums.

Reader Experiences

AN
Ananya Nair
2 days ago
Eyeconic Kajal in black — 14 years of using kajal, this is still my daily product. Tested at ₹93 on Flipkart during a sale, tried every NYX, Maybelline, and MAC alternative above ₹500. None of them beat the Lakmé Eyeconic on smudge-proofing in Bengaluru's humidity at this price. My 9 AM application is still visible and clean at 8 PM without any touch-up. The guide's note about the 22-hour formula is accurate in my real-world experience. The cheapest product in my entire beauty routine and the most reliable.
KM
Kavya Menon
4 days ago
9to5 Foundation at ₹286 is the most underrated Indian beauty product. Full coverage, matte finish, primer built in, holds through an 8-hour shift in a warm Mumbai office. I bought a NYX foundation at ₹800 and a Maybelline Fit Me at ₹500 based on YouTube reviews — both oxidised on my Indian skin tone within 2 hours and turned grey-orange. The Lakmé W4 shade matches my NW30 tone exactly and holds true colour all day. The guide's tip to test on the jawline (not wrist) is important — I wasted one Maybelline purchase testing on my wrist where it matched, then oxidised on my face.