Beauty · Mamaearth Brand Guide

Mamaearth has 5 face washes that between them cover every major Indian skin concern — glass skin, tan removal, brightening, acne, and deep cleansing. All under ₹300 for 100ml. All dermatologist-tested. All toxin-free.

July 2026  ·  9 min read

Mamaearth launched in 2016 with a specific founding premise: a brand offering MADE SAFE certified, dermatologist-tested products free of harmful toxins — no SLS, parabens, mineral oil, petroleum, silicones, synthetic fragrances, or artificial dyes. Mamaearth's face wash range includes Rice Water Face Wash, Ubtan Face Wash, Vitamin C Face Wash, Charcoal Face Wash, Tea Tree Face Wash, and Multani Mitti Face Wash — each targeting distinct skin concerns at prices from ₹125 to ₹359. What distinguishes Mamaearth from most Indian skincare brands at the same price point is the consistent application of this toxin-free philosophy across the entire range — you can buy the cheapest product in the lineup with the same safety assurance as the most premium. This guide covers every major Mamaearth face wash, the right one for each skin type, and the best Mamaearth products across hair and skincare.

Quick Answer

Best Mamaearth face washes (2026): Rice Water + Niacinamide Face Wash (₹199/100ml — best for normal to dry, glass skin, all skin types), Ubtan Natural Glow Face Wash (₹199/100ml — best for tan removal and brightening, turmeric + saffron), Vitamin C Daily Glow Face Wash (₹125/80ml — best for brightening, morning use, daily glow), Tea Tree Pimple Control Face Wash (₹269/100ml — best for acne-prone and oily skin), Charcoal Face Wash (₹269/100ml — best for deep cleansing, very oily skin). For hair: Mamaearth Onion Shampoo (₹249 — best seller for hair fall), Onion Hair Oil (₹249 — most popular Mamaearth hair product). All products are MADE SAFE certified, SLS-free, paraben-free, dermatologist-tested.

2016
Founded by Varun and Ghazal Alagh — India's first MADE SAFE certified skincare brand
₹125
Cheapest Mamaearth face wash — Ubtan 50ml, toxin-free and dermatologist-tested
0
SLS, parabens, mineral oil, silicones, artificial dyes — across the entire range
MADE SAFE
Certification — only major Indian skincare brand with this across the range

Mamaearth Face Wash — Complete Range

01 Mamaearth Rice Water + Niacinamide Face Wash — Best for Glass Skin ₹199 (100ml) / ₹269 (150ml) / ₹285 (200ml) — All Skin Types, Korean-Inspired

The Mamaearth Rice Water + Niacinamide Face Wash is the brand's most searched product and one of India's most popular skincare launches in the Korean beauty-inspired "glass skin" segment. Thanks to the rich formula with Rice Water and Glycerin, this face wash hydrates the skin, leaving it soft and supple. Packed with Niacinamide, it works on dark spots and acne marks, reducing their appearance and brightening the complexion. Infused with Vitamin E, it helps combat free radicals. It is a gel-based face wash that provides a soothing experience with a non-foaming texture, ensuring a gentle yet effective cleanse. Rice water — the traditional Korean skincare ingredient that has gained significant traction in India — provides gentle cleansing with fermented rice water's natural brightening and hydrating compounds. Niacinamide at a sufficient concentration in a rinse-off product like a face wash delivers less direct benefit than a leave-on serum (the rinse-off contact time is shorter), but works synergistically with rice water to brighten and even skin tone over regular use. This face wash is appropriate for all skin types including sensitive skin — it does not foam aggressively, does not strip moisture, and is gentle enough for twice-daily use. Best choice for: buyers who want one all-purpose Mamaearth face wash, particularly if skin is normal to dry or if "glass skin" hydrated glow is the goal. See our face wash for oily skin guide for how this compares if your primary concern is sebum control.

Price: ₹199 (100ml) / ₹269 (150ml) — available at Nykaa, Purplle, Blinkit, Mamaearth.in
Key actives: Rice water + Niacinamide + Glycerin + Vitamin E
Texture: Non-foaming gel — gentle, doesn't strip skin
Best for: All skin types, glass skin, hydration, brightening, dull/uneven tone
02 Mamaearth Ubtan Natural Glow Face Wash — Best for Tan Removal ₹125 (50ml) / ₹199–285 (100ml) — Turmeric + Saffron, Natural Glow

The Mamaearth Ubtan Face Wash is the brand's most traditionally rooted product — ubtan (a paste of turmeric, gram flour, saffron, and milk) has been used in Indian skincare for centuries as a skin brightener, tan remover, and complexion enhancer. Mamaearth's version reformulates the traditional ubtan into a modern gel face wash with turmeric's curcumin (a potent antioxidant and skin brightener) and saffron (traditionally associated with complexion brightening). Mamaearth's Ubtan Face Wash is perfect for anyone struggling with uneven skin tone, sun damage, and tan. It's suitable for both men and women looking for a natural brightening cleanser. Turmeric in a face wash at low concentrations is generally safe for all skin types and is appropriate for daily use — unlike raw turmeric which can stain fair skin with a yellow tinge (this formulation does not). The Ubtan face wash is particularly popular with buyers who do outdoor work, commute in sun exposure, or live in cities with high UV intensity (Chennai, Mumbai, Hyderabad) where daily tan reversal is a practical concern. At ₹199 for 100ml, it is one of the most affordable premium-formula face washes available in India.

Price: ₹125 (50ml) / ₹199–285 (100ml)
Key actives: Turmeric (curcumin) + Saffron + Gram flour
Best for: Tan removal, brightening, uneven skin tone, outdoor workers, sun-exposed skin
Suitable: All skin types — no staining at this concentration
03 Mamaearth Vitamin C Daily Glow Face Wash — Best for Brightening ₹106 (50ml) / ₹125 (80ml) / ₹359 (250ml) — Vitamin C + Turmeric, Morning Glow

The Mamaearth Vitamin C Daily Glow Face Wash combines Vitamin C (a proven antioxidant brightener) with turmeric to target dullness, dark spots, and uneven tone in a daily cleanser. Vitamin C in a rinse-off cleanser functions differently from a leave-on serum — the contact time is shorter, so the direct brightening effect is moderate. However, the face wash's role in removing the environmental oxidants that accumulate on skin over the day (pollutants, UV damage by-products) allows subsequent Vitamin C serum and SPF to work more effectively. For buyers who want a comprehensive Vitamin C skincare approach, this cleanser pairs logically with the Minimalist 10% Vitamin C Serum (leave-on, ₹399 from our Minimalist guide) for a complete brightening routine at a combined cost under ₹700. At ₹106 for 50ml (available via Blinkit), this is the most affordable Vitamin C cleanser from a credible Indian brand.

Price: ₹106 (50ml) / ₹125 (80ml) / ₹359 (250ml)
Key actives: Vitamin C + Turmeric
Best for: Morning cleansing, brightening, preparing skin for Vitamin C serum + SPF
Pair with: Minimalist 10% Vitamin C Serum (₹399) for complete brightening routine
04 Mamaearth Tea Tree Pimple Control Face Wash — Best for Acne-Prone Skin ₹269 (100ml) — Tea Tree + Salicylic Acid, Pimple Control

The Mamaearth Tea Tree Pimple Control Face Wash uses tea tree oil (a natural antimicrobial with clinical evidence for acne reduction) and salicylic acid (a BHA that exfoliates inside pores to prevent blackheads and breakouts) for the most active acne-targeting formula in the Mamaearth face wash range. Tea tree oil at meaningful concentrations is effective against Propionibacterium acnes — the bacteria responsible for inflammatory acne. The combination with salicylic acid in a face wash provides dual action: antimicrobial (tea tree) and pore-clearing (salicylic acid). This is the recommended Mamaearth face wash for buyers with oily, acne-prone skin — it is more active than the Rice Water or Vitamin C variants and is better suited to acne management than brightening goals. Use twice daily. Note: salicylic acid-containing cleansers are photosensitising — always follow with SPF in the morning. For a stronger salicylic acid option with longer contact time, the Minimalist 2% Salicylic Acid Cleanser (₹284 from our Minimalist guide) is the step-up recommendation.

Price: ₹269 (100ml)
Key actives: Tea Tree Oil (antimicrobial) + Salicylic Acid (BHA, pore-clearing)
Best for: Oily, acne-prone skin, blackheads, active breakouts, pimple prevention
Note: Photosensitising — use SPF every morning when using this face wash
05 Mamaearth Charcoal Face Wash — Best for Deep Cleansing ₹199–269 (100ml) — Activated Charcoal + Coffee, Deep Pore Cleansing

The Mamaearth Charcoal Face Wash uses activated charcoal — whose adsorptive properties bind to sebum, pollutants, and pore-clogging impurities — with coffee extract for antioxidant benefit. Activated charcoal in a rinse-off face wash is effective for surface-level deep cleansing — it removes pollutant particles, excess oil, and daily buildup more thoroughly than a standard gel cleanser. This makes it particularly appropriate for buyers in high-pollution urban environments (Delhi, Mumbai, Kolkata) where environmental particle buildup on skin is a genuine daily concern. The Charcoal Face Wash is more stripping than the Rice Water or Ubtan variants — use once daily (morning or evening, not both) and follow with a moisturiser. Not recommended for dry or sensitive skin — the charcoal's oil-adsorbing properties will over-strip already-dry skin types.

Price: ₹199–269 (100ml)
Key actives: Activated Charcoal + Coffee extract
Best for: Very oily skin, deep pore cleansing, urban pollution exposure
Not for: Dry or sensitive skin — over-stripping at twice-daily use
06 Mamaearth Beetroot Gentle Face Wash — Best for Sensitive Skin ₹251–285 (100ml) — Beetroot + Gentle Formula, Sensitive and Dry Skin

The Mamaearth Beetroot Face Wash is the brand's gentlest option — a soft, hydrating cleanser using beetroot extract (rich in betalains, natural antioxidants and mild brighteners) with a minimal formulation that avoids all common irritants. It is the appropriate Mamaearth face wash for buyers with sensitive, dry, or reactive skin types that cannot tolerate the charcoal or tea tree variants' stronger actives. Beetroot's natural colourants give the face wash a distinctive pink-red appearance that does not transfer to skin. The formula is mild enough for twice-daily use on sensitive skin. For buyers with rosacea, eczema-prone, or consistently reactive skin, this is the entry point into the Mamaearth range before trying more active variants.

Price: ₹251–285 (100ml)
Key actives: Beetroot extract (betalains) + gentle cleansing base
Best for: Sensitive, dry, reactive skin — the most gentle Mamaearth face wash
Twice-daily safe — no stripping, no irritating actives

Which Mamaearth Face Wash for Your Skin Type?

Skin Type / ConcernBest Mamaearth Face WashPrice (100ml)Key Benefit
All skin types / Glass skin goalRice Water + Niacinamide₹199Hydrating, brightening, gentle
Tan removal / BrighteningUbtan Natural Glow₹199–285Turmeric + saffron, tan reversal
Dullness / Daily brighteningVitamin C Daily Glow₹125 (80ml)Vitamin C + turmeric, morning glow
Oily / Acne-prone skinTea Tree Pimple Control₹269Tea tree + salicylic acid, breakout prevention
Very oily / Deep cleansingCharcoal Face Wash₹199–269Activated charcoal, pollution removal
Sensitive / Dry skinBeetroot Gentle Face Wash₹251–285Gentlest formula, no irritants
Oil control / Acne + oilyMultani Mitti Face Wash₹199Multani mitti (Fuller's earth) oil control

Best Mamaearth Hair Products

Hair Mamaearth Onion Shampoo — Best Seller for Hair Fall ~₹249 (250ml) — Onion Extract + Plant Keratin, Hair Fall Reduction

The Mamaearth Onion Shampoo is the brand's bestselling hair product — using onion extract (which contains quercetin, a flavonoid with established DHT-inhibiting and sulfur-rich hair growth promoting properties) with plant keratin for strengthening. Onion extract has genuine clinical backing for reducing hair fall — a 2002 study found 73.9% of participants showed hair regrowth after 6 weeks of topical onion application. The shampoo formulation delivers this benefit as a rinse-off product (lower contact time than leave-on onion treatments) — most users report visible reduction in hair fall from the shower drain within 4–6 weeks of consistent use. The SLS-free formula reduces scalp irritation compared to sulphate-containing shampoos, making it gentler for daily use. Pair with the Mamaearth Onion Hair Oil (₹249) for the full onion hair care routine — oil pre-wash, shampoo, condition.

Price: ~₹249 (250ml) — available Nykaa, Purplle, Mamaearth.in
Key actives: Onion extract (quercetin, sulfur) + plant keratin
Best for: Hair fall reduction, strengthening, SLS-free daily cleansing
Timeline: 4–6 weeks for noticeable hair fall reduction from drain
Hair Mamaearth Onion Hair Oil — Pre-Wash Treatment ~₹249 (250ml) — Onion + Redensyl, Pre-Wash Hair Fall Oil

The Mamaearth Onion Hair Oil combines onion extract with Redensyl — a clinical ingredient that targets hair follicle stem cells to stimulate hair growth and reduce fall at the follicle level. Unlike traditional coconut or mineral hair oils which provide surface conditioning, the Mamaearth Onion Hair Oil positions itself as a treatment oil — its Redensyl inclusion adds a clinically-backed growth stimulation claim beyond what conventional oils provide. Application: massage into the scalp and hair lengths, leave for 30–60 minutes or overnight, wash out with the onion shampoo. For buyers who already use a standalone hair oil (coconut, castor) and want to add a treatment-focused product, the Mamaearth Onion Hair Oil provides Redensyl at a price (₹249) that is significantly below clinical haircare products. See our best hair oil guide for how this compares against Indulekha Bringha and other treatment oils.

Price: ~₹249 (250ml)
Key actives: Onion extract + Redensyl (stem cell hair growth activator)
Use: Pre-wash treatment — apply 30–60 min before shampoo
Best for: Hair fall + growth, treatment-focused oil users

Mamaearth Products — Complete Price Reference

ProductSizePriceBest For
Rice Water + Niacinamide Face Wash100ml₹199All skin types, glass skin, hydration
Ubtan Natural Glow Face Wash100ml₹199–285Tan removal, brightening, turmeric
Vitamin C Daily Glow Face Wash80ml₹125Brightening, morning routine, glow
Tea Tree Pimple Control Face Wash100ml₹269Oily, acne-prone skin
Charcoal Face Wash100ml₹199–269Deep cleansing, pollution removal
Beetroot Gentle Face Wash100ml₹251–285Sensitive, dry skin
Multani Mitti Face Wash100ml₹199Oil control, acne, oily skin
Vitamin C Serum30ml~₹499Brightening leave-on treatment
Onion Shampoo250ml~₹249Hair fall reduction, strengthening
Onion Hair Oil250ml~₹249Pre-wash treatment, Redensyl

All Mamaearth products available at Nykaa, Purplle, Amazon India, Blinkit, Mamaearth.in, and Reliance Smart stores. Mamaearth.in often has the best price + subscription bundles. Nykaa and Purplle frequently run 15–25% sale events.

Mamaearth Buying Tips

  • The Rice Water face wash works for almost everyone — start here if unsure: The non-foaming, hydrating, niacinamide-infused Rice Water face wash is appropriate for every skin type including sensitive and is gentle enough for twice-daily use. If you're new to Mamaearth and want one product to try first, this is the lowest-risk starting point
  • Pair face washes with the right leave-on actives: Mamaearth face washes prepare the skin but the real results come from leave-on products. Rice Water face wash → Minimalist Niacinamide 10% serum. Vitamin C face wash → Minimalist Vitamin C 10% serum. Ubtan face wash → Alpha Arbutin serum for dark spots. Tea tree face wash → Minimalist Salicylic Acid serum for persistent acne
  • Onion smell in the hair oil and shampoo is detectable but brief: The most common concern about Mamaearth onion products is the smell. The hair oil has a mild onion scent that dissipates after washing. The shampoo's scent is barely perceptible. Leave-in odour is not an issue if the routine is followed correctly (oil pre-wash → shampoo rinse)
  • MADE SAFE certification matters more than "natural" claims: Many brands claim "natural" or "herbal" without independent verification. Mamaearth's MADE SAFE certification involves third-party testing of every formulation against a list of 6,500+ harmful chemicals — the most rigorous ingredient safety standard available for Indian skincare at mass-market prices
  • See our Minimalist products guide and Dot & Key moisturizer guide for leave-on actives to pair with Mamaearth's cleansers

Rice Water for Glass Skin. Ubtan for Tan Removal. Vitamin C for Brightening. Tea Tree for Acne. Charcoal for Deep Cleansing. Beetroot for Sensitive Skin.

Mamaearth's face wash range is one of the most complete single-brand lineups for Indian skin concerns — each of the six primary face washes targets a distinct skin goal at under ₹300/100ml, all MADE SAFE certified and SLS/paraben-free. The Rice Water + Niacinamide Face Wash (₹199) is the recommended starting point for most buyers — hydrating, brightening, gentle, and appropriate for every skin type. The Ubtan Face Wash (₹199) is the pick for tan removal and the most traditionally rooted option in the range. The Tea Tree Pimple Control Face Wash (₹269) is the clear recommendation for oily and acne-prone skin. For hair: the Onion Shampoo and Onion Hair Oil (₹249 each) are the brand's most clinically substantiated products, with onion extract and Redensyl providing genuine hair fall reduction and growth stimulation beyond what conventional hair products offer at the same price.

Mamaearth Face Wash Mamaearth Rice Face Wash Mamaearth Ubtan Face Wash Mamaearth Vitamin C Face Wash Mamaearth Onion Shampoo Mamaearth Products Mamaearth Vitamin C Serum Mamaearth Charcoal Face Wash Mamaearth Tea Tree Face Wash Mamaearth Onion Hair Oil
Which Mamaearth face wash is best?+

The best Mamaearth face wash depends on skin type and concern. For all skin types and glass skin: Rice Water + Niacinamide Face Wash (₹199/100ml) — hydrating, brightening, gentle, non-foaming gel suitable for twice-daily use. For tan removal and brightening: Ubtan Natural Glow Face Wash (₹199/100ml) — turmeric and saffron for daily tan reversal and complexion brightening. For morning brightening routine: Vitamin C Daily Glow Face Wash (₹125/80ml) — Vitamin C and turmeric, best paired with a Vitamin C serum. For oily and acne-prone skin: Tea Tree Pimple Control Face Wash (₹269/100ml) — tea tree oil and salicylic acid for pimple prevention and oil control. For sensitive or dry skin: Beetroot Gentle Face Wash (₹251–285/100ml) — gentlest formula with no irritating actives.

What is the price of Mamaearth Rice Face Wash?+

Mamaearth Rice Water + Niacinamide Face Wash price in India (2026): ₹199 for 100ml, ₹269 for 150ml, ₹285 for 200ml. Available at Mamaearth.in, Nykaa, Purplle, Amazon India, Blinkit, and offline at Reliance Smart stores. The 100ml is the most widely available size. The face wash contains Rice Water, Niacinamide, Glycerin, and Vitamin E, with a non-foaming gel texture suitable for all skin types including sensitive skin. It is MADE SAFE certified, SLS-free, paraben-free, dermatologist-tested, and appropriate for twice-daily use. During Nykaa Pink Friday and Purplle sale events, it is often discounted 15–25%.

Is Mamaearth face wash good for skin?+

Yes — Mamaearth face washes are generally well-suited for Indian skin types. The brand is MADE SAFE certified (third-party verified against 6,500+ harmful chemicals), dermatologist-tested, and formulated without SLS, parabens, mineral oil, silicones, synthetic fragrances, or artificial dyes. The formulations use clinically recognised actives — Niacinamide, salicylic acid, tea tree oil, turmeric — in appropriate cleansing vehicles. The Rice Water + Niacinamide Face Wash is appropriate for most skin types and is gentle enough for sensitive skin. The Tea Tree variant's salicylic acid is effective for acne-prone skin but can over-strip dry skin types. The main limitation versus premium brands is that rinse-off products have shorter contact time than leave-on serums — combine with leave-on actives (Minimalist serums, SPF) for best results.

What are the best Mamaearth products?+

The best Mamaearth products in 2026 are: Rice Water + Niacinamide Face Wash (₹199/100ml — best all-rounder face wash, all skin types), Ubtan Natural Glow Face Wash (₹199 — best for tan removal), Tea Tree Pimple Control Face Wash (₹269 — best for acne-prone skin), Onion Shampoo (₹249/250ml — bestselling hair fall shampoo), Onion Hair Oil (₹249/250ml — Redensyl treatment oil for hair growth), and Vitamin C Daily Glow Face Wash (₹125/80ml — best for brightening). All Mamaearth products are MADE SAFE certified, toxin-free, and dermatologist-tested. The brand's core strength is providing clinically-informed formulations at mass-market prices (₹125–499) with transparent ingredient labelling — making it the best value Indian skincare brand for buyers who want efficacy without international brand pricing.

Reader Experiences

PS
Priya Sharma
2 days ago
Mamaearth Rice Water + Niacinamide Face Wash for 4 months on dry-to-normal skin in Pune — the non-foaming texture was a revelation compared to every foaming face wash I had used before. My skin used to feel tight after washing (the classic "squeaky clean" that is actually your lipid barrier stripped away). The Rice Water face wash leaves skin soft and slightly hydrated, not stripped. Combined with Minimalist Niacinamide 10% serum and Minimalist SPF 50, my skin tone has evened noticeably over 16 weeks. The ₹199 price for this level of gentle active cleansing is the best value in my current routine.
Author Reply · 1 day ago
The "tight after washing" sensation you describe is transepidermal water loss (TEWL) — your skin's moisture being stripped by surfactants. Non-foaming or low-surfactant cleansers like the Rice Water face wash maintain the skin's hydrolipidic film, which is why the difference in post-wash feel is immediately perceptible. The ₹199 Rice Water + ₹399 Minimalist Niacinamide + ₹379 Minimalist SPF = ₹977 total for a complete evidence-backed morning routine.
RK
Rohit Kumar
3 days ago
Mamaearth Tea Tree face wash for acne-prone oily skin in Mumbai humidity — the difference versus my previous Himalaya face wash was visible within 3 weeks. Fewer active pimples, smaller pores in appearance, and morning oil reduced noticeably. The guide's note about using SPF after this face wash is critical — I skipped SPF twice and my skin was noticeably more sensitive to sun the next day. The salicylic acid in this face wash makes sun protection non-negotiable. Paired with Minimalist Salicylic Acid 2% toner on active breakout nights and this is the most effective acne routine I have managed under ₹600 total.
AN
Ananya Nair
5 days ago
Mamaearth Onion Shampoo for 8 weeks — hair fall from the shower drain reduced to a level I can definitively notice. I count drain hair (yes, actually count) and went from 80–90 strands per wash to 35–40 strands per wash at week 6. The onion scent disappears completely after rinsing — this was my main hesitation. The SLS-free formula also means my scalp is less itchy than with my previous SLS-containing shampoo. At ₹249 for 250ml, this is the best-priced treatment shampoo I have found in India.
KM
Kavya Menon
1 week ago
The guide's MADE SAFE certification point is the most important differentiator that most Mamaearth reviews miss. I researched ingredient safety after a reaction to another "natural" Indian brand and found that "natural" is not a regulated claim — companies can put it on anything. MADE SAFE is third-party verified against 6,500+ chemicals. The fact that Mamaearth maintains this certification across its full range at ₹125–₹499 price points is genuinely unusual. Most certified-safe skincare brands in India are at ₹800+ per product. Mamaearth at this price is the accessible version of that safety standard.